Pricing Your Home

Price your home slightly below the competition. People love a good deal. So, if you want to get multiple buyers interested in your property — and ultimately spark a bidding war and drive up the price — price your home competitively. It sounds counterintuitive, but pricing your home slightly below market value can actually help it sell for above market value. Why? When you list your home at a competitive price point, chances are it will generate a lot of interest and showings when it hits the market. And because the price is reasonable, many of those buyers will likely make an offer, resulting in a bidding war, which can lead to an above list price offer.